Graphic Design & Art
Is a working archive
of branding, merch
and typography
01 — Hardwired®, 2026
A full identity for a silver jewelry brand that treats an object as hardware, not decoration. Every piece ships as a numbered unit with a certificate of installation. The system runs on a liquid-metal wordmark, a strict black-and-white palette and bilingual typewriter type — from packaging to outdoor.
A personal brand for an Olympic gymnastics champion. The task was to turn a name into a working system: mark, typography, tone of voice and media graphics. The visual language is built on character and discipline, with none of the usual sports clichés.
Identity and poster for a city run, built on the language of metro navigation. Hangul and Latin work as wayfinding signs and the route number becomes the mark of the event. The poster keeps the rhythm and speed of a night run while all race information stays instantly readable.
Poster for the plum blossom festival at Kitano Tenmangū Shrine. Engraved blossoms dissolve into a dark field while Latin and kanji share one grid. A classical Japanese subject handled with contemporary typography instead of period pastiche.
A full identity redesign for a coffee brand inspired by Japanese visual culture and the craft of latte art. The logo is built on two symbolic forms — passion, craft and movement. A red-and-black palette delivers contrast and a gallery-like presence across cups, packaging and signage.
Identity for a cosmetics brand: logo, packaging system and the visual language of the range. A soft palette and a graphic pattern make the brand readable on shelf, while strict typography keeps the clinical honesty of the category.
Poster for the 35th international film festival. The title is broken across the grid and reads like a strip of film, with the numeral 35 holding the whole composition. The bilingual layout works both on a city-format billboard and in a feed.
A visual system for a lingerie brand's social channels: shoot art direction, typographic overlays and post templates. An oversized logotype laid over skin and fabric gives a frame that still reads at thumbnail size.
A merch capsule for a collaboration between a bookmaker and a historic sports society. The Labor Reserves heritage is translated into distorted athletic lettering. I designed the graphics, laid them out across the range and prepared print-ready files.
A sportswear brand built for those who choose motion, strength and style. The identity carries that intent across logo, typography and apparel graphics — direct, confident, nothing extra. Never Stop. Never Settle became the core of the system.
Official merch for fans who follow the key events of media football. The club emblem was reworked into a chromed mark with flare. The t-shirt is designed for everyday wear and for self-expression on the stands.
Poster for the 85th Hahnenkamm downhill races. The type is bent along the line of the descent until the lettering becomes the course itself. Minimal colour, maximum speed — the poster reads like a track cut into the slope.
Winner of the open competition for the CIS Games mascot. A snow leopard in team kit — a recognisable regional symbol adapted for a young audience and built to hold up at any print size.
An ongoing personal series — a testing ground for type, grid and colour. Genres and moods range from hard minimalism to illustration and collage. Most of the devices I try here end up in client work later.
